Source / Reference:
1) "A framework for
integrating IT governance and business/IT alignment principles" by Maur,
W. in der, Walbeek, W. van, Batenburg
2009
http://nvl002.nivel.nl/postprint/PPpp3622.pdf
2) “VMware Delivers Real
Financial Results for Virtualization Business” by Sean Michael Kerner http://www.internetnews.com/itmanagement/vmware-delivers-real-financial-results-for-virtualization-business-.html
Subject:
In Lect 4 - Which alignment strategy in SAM
model is the best? and why?
======================================================================
Response:
In
Lecture 4, Strategic Alignment Model (SAM) was
discussed. Strategic Alignment
Model (SAM) is the model used to propose a set of IT strategy planning
framework for thinking to help business to check the consistency between the information
architecture and business strategy, as follow:
There are
four-led alignment strategies of the strategy alignment model. It is Strategy
Execution, Technology Potential, Competitive potential and Service level.
Strategy Execution
Strategy
Execution focused that the operations strategy of business is the driver of organization
and IT choices. It is a traditional, layer of strategy management thinking. Senior(Top)
management formulate business strategy, and IT department implement the
strategy only. That is, the top management is the strategy formulator and the
IT management is the strategy implementer.
Technology Potential
Technology Potential also focused that the
operations strategy is business power, however its implementation is
indispensable to the support of the IT strategy, IT strategic needs both of business
operations and business operations related to IT infrastructure and processes
need. The business executives must have IT thinking and fully understand the
role of IT strategy to support business
operations strategy and develop the most support IT strategy. IT managers in this mode is the role of the builders of
the enterprise IT architecture, he was responsible for the design of IT
architecture consistent with the external
environment, and is responsible for the efficient operation of the IT strategy.
Competitive Potential
Competitive Potential to coordinate the
mode from the following three areas to further enhance the strategic position
and role of IT:
- Impact of new products and services
- Impact of key strategic attributes
- The development of a new relationship model
Different from the
first two modes, the competitive potential to coordinate the model advocated by
the IT strategy to transform or enhance the original operation strategy
, while the former two modes, depending on the operating strategy.
Service Level
Service Level is committed to build the world's leading IT systems
within the organization to improve service standards. In this mode, operating
strategy play a non-directly related role. This coordinate mode is
generally considered to be very necessary, but not be able to fully guarantee
the enterprise effective use of IT resources, rapid growth, the changes in the market to
make timely and correct response.
Executives play a
role in this model is the prioritization member. Determine how effective
allocation of scarce resources within the enterprise,
and the same time, he also responsible for the configuration of the enterprise
resources in the IT market. In this alignment, IT
managers as a member of the corporate leadership team, responsible for internal
operations in line with the special mission of high-level instructions.
I think there is
no best alignment strategy. We should choose the right alignment for the right
situations to create competitive advantage for
the business.
